C-suite executives are often unsure about what’s more critical for their business: trust or growth? The answer is simple. Without trust, growth is not possible. If your customers don’t trust you, it doesn’t matter whether you have good products or services — your growth will be stunted significantly. Who wants to buy from a company that can’t be trusted? Trust is the foundation for growth and customer loyalty. According to Forrester’s research, trust is confidence in the high probability that a person or organization will spark a specific positive outcome in a relationship.