Once again, constant readers, I feel the time is right for me to
dispense my wisdom.
Like as if I didn’t have enough to deal with in relation to my
health tribulations, I also had to witness my human growing increasingly
frustrated – not with me I might add, I am far too perfect for her to
find fault – with some seemingly unfathomable matter…
I started to pay a little more attention to her frustration and
realised, with some degree of puzzlement, that it was work-related.
After conducting some cursory investigation, I finally
understood the root cause of her exasperation. She apparently had launched
multiple marketing campaigns targeting a number of industries. Through these,
she offered a free IT Audit (whatever that might be). To her surprise, despite
the offer of something for FREE (!!!), these fell on deaf ears. Nothing. Not
one reply or enquiry.
After analyzing the situation, and doing some research on my own
while she was sleeping, I came to this startling conclusion: no one really
understands the value of an IT Audit. Whether it is free or not, it is simply
In my world, as you well know, everything is free. We are also
very simple: you show us a treat, we want it. In your world, it is a bit more
complicated: you like rewards. So when you give us a treat, you expect a
reward. We understand this: you give us a treat, so we give you a reward. And
that reward will be that we wag our tail, rollover or sit cutely, or do
something that makes you giggle and that we know you love. It works very well
for both sides.
Going back to the previous scenario, the treat is obviously the
Free IT Audit. My human in return will expect a reward, and that reward will be
your information. And there lies the issue: why would you give your information
to someone if you don’t think that there is a value in the Audit process. What
would you get in return?
Here’s the nub of the matter: You don’t know what you don’t
know. I have witnessed my human and her crew at Atruent being told by potential
clients: “I rarely have any IT issues! I spend less than $2K a year on IT
support, why would I spend more?” Those very same businesses would end up
spending large amounts of money in one go because all they saw was the minute
tip of the iceberg. When their IT infrastructure failed, it failed
spectacularly! The purpose of properly maintaining an IT infrastructure on a
regular basis is simply to make sure that those epic failures don’t happen, or
are a least greatly minimized. It’s a bit like maintaining your car or your
boiler: no one ever questions the value of regular maintenance there.
But here is the thing, how would you know what your network needs or doesn’t need if you don’t have a thorough audit done? If you are handling client data, how do you know if it is secure? How do you know if your Infrastructure is adequately protected? How do you know if you have a proper backup? How do you know if your Disaster Recovery plan is working (do you even have one?)? In case those nasty things called ransomware hit you, how would you recover? And could you? (I wrote about those nasty things before on a previous blog (http://atruent.com/news/tech-world-according-lady-wrinkles-dignified-dog-post1-ransomware-wednesday-may-31-2017).
I must admit that I feel the frustration slowly ramping up in
me, because now I understand why my Human is getting annoyed: SHE IS OFFERING
THIS AUDIT FOR FREE! Why wouldn’t you take advantage of it? Even if you decide
not to work with my Human and her faithful crew at Atruent (www.atruent.com) which, in my opinion, would be a mistake…) you would have a
detailed report, explaining what your Infrastructure needs or doesn’t need, and
you could just hand this over to your current provider and tell them to fix
what needs to be fixed! (Quite frankly, they should have done that for you in
the first place, but again, who am I to tell…).